The cost savings associated with SMART eBINDERs
are substantial. Some are easy to spot, while others are more intangible.
Weight and Size
Lower weight and smaller packaging adds up to less
shipping and storage costs. SMART eBINDERs can be mailed for a fraction
of the cost of traditional binders.
In fact, some companies find they can mail disks for the first time,
instead of having the sales force hand deliver heavy, bulky binders.
This allows the sales team to spend their time being sales representatives
instead of couriers.
SMART eBINDERs can even be downloaded by your customers directly
from your website onto their computers, adding up to a shipping
cost of zero! This allows you to reach clients you did not even
know about, growing your client list.
Some binder libraries are massive, but with a SMART eBINDER, an
entire shelf of binders can take up the space of a single disk.
Here's a savings the manufacturer can pass along to their customers.
Errors from Outdated Information
Are your updates dated? Do your customers really post
mailed information to the binder in a timely fashion? Does incorrect
information ever cost you a sale? Stop guessing!
The SMART eBINDER can deliver updated content to replace what is
on the disk without using mailed pages or relying on a third party
to complete the task. Your customer will learn to rely on the information
provided by The SMART eBINDER as being the most accurate and up-to-date
available.
Environmental Impact
Based on data from industry sources, printing a typical
binder requires three trees per every 100 binder copies, plus the
energy associated with printing, shipping and distribution. Then
there are all the updates mailed throughout the year, with envelopes--you
get the idea.
If you consider the life-cycle analysis of your binder program you
can see the real impact of this information model. The SMART eBINDER
can solve many of these issues. Your clients can retrieve the binder
from your website and avoid shipping impacts. They can print only
the pages that interest them and kill far fewer trees.
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