Easy Cost Effective Distribution

Manufacturers distribute The SMART eBINDER to their client base the way they normally distribute catalogs and product literature. A significant cost savings is realized in printing as well as distribution, because the disks cost considerably less to ship than large bulky binders and catalogs. They're also much easier to distribute at trade shows and conferences.

The SMART eBINDER can also be downloaded from the manufacturer's website, adding up to a shipping cost of zero! This allows you to instantly reach clients you did not even know about.

Guaranteed Registration

The first time your customer inserts the disk into a computer, he is immediately prompted to complete a quick and easy registration, similar to filling out a business reply mail card. He cannot access the data on the disk without performing this quick registration step.

If there is an internet connection, the registration is automatically sent to you so you know where the disk is located. If there is no internet link at the time the card is filled out, the data is retained and then sent to you the next time the disk is used in an internet connected computer. An optional alert may inform the user that content viewed without an internet connection may be outdated.

Dynamic Content

When the user clicks on content in the disk interface, The SMART eBINDER checks with the manufacturer to make sure it is the most recent content before displaying it. If newer content is found, it is automatically downloaded and displayed for the user. When your product information or specifications change, you need only post it to a web server, instead of mailing printed sheets to all the binder recipients. The SMART eBINDER will find and display the new content, making updates automatic.

Marketing Feedback

The SMART eBINDER is like having your salesman working right in the customer's office. The SMART eBINDER will let you know when the disk is opened, what content is viewed and how long the session lasted. Manufacturers can pass along the names of frequent users to regional sales representatives to schedule a more personal one-on-one appointment.

The SMART eBINDER allows you to compare the registration and use data against your distribution list and remove non-users and spend extra time with frequent users.